WINNERS OF WK BRIEF ANNOUNCED…….Hi Guys - there are two winners from LCC… the first winner came in slightly earliuer than the last.. the last was a slightly later entry but in the end there are joint winners as adjudicated by myself and with agreement with Lauren at WK … and it is Hyacinth Guelas and Holly and Scarlett…And a public Winner - Charlie Bowden.. Computers with feelings…
Please see reaction from WK below…
Brief: “Show me something digital I’ve never seen before” Lauren Ranke from WK
I was looking for the most wildly creative, unconstrained thinking.
The problem-solving part could be the next step. Given this criteria, the holographic sidekick Hyacinth Guelas seemed to have the most guts.
Also… an idea that truly surprised me. Scarlett + Holly, Penguin books audio book online community: Bravo. I love this idea. I think it’s fantastic and I think this is the team that deserves the beer.
TOP FIVE: IDEAS I’VE NEVER SEEN BEFORE:
1st . Scarlett + Holly, Penguin books audio book online community: Bravo. I love this idea. I think it’s fantastic and I think this is the team that deserves the beer.
1st. HYACINTH GUELAS “Grayson, holographic sidekick” — havent seen that before. I don’t quite make the leap that people would feel more comfotable talking to their holographic little friend than taking in to their devices, but kudos for being so gusty with the thinking.
2nd. Luke Owen, Louis Solito, Max Lehner “Sexually transmitted data”” — creating a nuisance file that can only be gotten rid of by engaging with the product/downloading the test. Nice one. And it actually solves a nasty problem. Well done. I kind of wanted to make this #1 but a file extention is far less wild to me than the holographic friend.
3rd. Charlie Bowden Public Library: “Computers With Feelings” an installation depicting computers talking and “listening” to each other.
This is very weird and original. I would like to see this explored more and I do wonder if this actually could be used in some productive, problem solving way.
4th. Zi Jin Miao, Sound for buildings:
The idea of sounds being emitted from buildings to create and bolster ambiance is a very interesting experiential idea.
Execution is everything and I am very curious how this would actually be pulled off in a way that is special and memorable and that creates true feeling (rather than annoyance).